Business Analytics- An Emerging Field

Businesses generate a large amount of data. Transforming this data into readable metrics is essential for growth. With the advent of big data analytics, data visualization and predictive analytics, business analytics has become critical to helping businesses navigate this data-driven landscape. Gaining a Masters in Business Analytics allows you to gain skills that contribute to business strategy and growth while giving you a career that has incredible potential.

Let’s take a look at what this field of work involves in greater depth.

What is Business Analytics?

Business Analytics is the statistical and methodological analysis of data generated by an enterprise to help describe, predict and inform business decisions. It is applicable in all areas ranging from marketing, human resources, finance and operations. Business Analytics helps in fact-based decision making by revealing all the negative and positive aspects of a business model. It also helps check business performance, provide insights, and drive recommendations to improve performance. Business analytics makes use of the combination of management, business & computer science and bridges the gap between management and technology. 

Why study Business Analytics?

With the world being driven by technology, businesses produce gigantic amounts of data every day. With the birth of Big Data, Internet of Things (IoT) and the vast usage of social media, it has become important to analyze the data produced. It is crucial for companies and governmental & non-governmental organizations to make productive use of the data they generate in improving their work and predicting their business growth. This has given rise to the demand for data analytics jobs.

If you are looking for a promising yet challenging career in business, a course in Business Analytics is the one for you. This course will equip you with the technical and statistical knowledge required to prepare you for a lifetime worth of contributions to this growing and exciting field. 

Not sure which career pathway is for you? Read our deep dive on 8 steps to choosing the right career path for you.

Who should study Business Analytics?

This field is the best choice for students with commerce, business, management or computer science backgrounds and who wish to make their career in data analytics.  It is also useful for professionals who are working in companies that require data analytics. It can add to your skills and help in your career growth. 

What is the scope of Business Analytics?

Business Analytics is an emerging discipline and demand for data analytics is increasing exponentially. It has applications in a wide array of fields.  A course in this discipline can help you get into several organizations that require skilled analytics graduates. Business Analytics as a field has several components and hence requires professionals for several different roles. 

According to the Glassdoor Job Search Platform, a course in this field can help you gain roles such as business analyst, analytics associate, business intelligence engineer, operations analyst, product analyst, business analytics consultant, competitive analytics coordinator, among others. 

What are the top universities for MS in Business Analytics?

As per the QS World University Rankings 2023, these top 10 universities offer the best courses in Business Analytics: 

• MIT Sloan School of Management, USA
• Anderson School of Management, University of California, Los Angeles, USA
• Imperial College Business School, Imperial College London, UK
• Texas (McCombs), USA
• USC (Marshall), USA
• McGill (Desautels), CA

What are the famous companies that need Business Analytics Professionals?

A career in business analytics can help you grab a job in various different private and governmental organizations. Your skills won’t be restricted to data companies but will also be sought after at public and private banks, universities, food companies, hospitals, space research organizations, casinos, etc. 

Top 10 multinational Business Analytics companies based on their products, work quality, revenue generated per year and number of employees, include:

• SAP
• Salesforce
• Tableau
• Microsoft
• Qlik
• IBM
• SAS
• MicroStrategy
• Oracle
• Alteryx  

What is the salary range of a Business Analytics Professional?

As per the Glassdoor salary reviews, a business analytics professional can make an annual earning within an approximate range of $33,000- $92,000 USD (~ INR 25- 65 Lakhs) per annum, depending on the job role assigned. 

So, if you’re good with numbers and enjoy data crunching and want to build a career in helping businesses grow, a course in business analytics calls you! 

There’s no better place than the UK and US for an MS in Business Analytics. So, don’t wait. Apply now and feel free to contact our student support team, for any assistance.